What is “Direct” Primary Care

Healthcare can be complicated. Between insurance hoops, long wait times, and rushed appointments, it’s easy to feel like your doctor doesn’t really know you. That’s where Direct Primary Care (DPC) comes in—a simpler, more personal approach to healthcare.

How Direct Primary Care Works
At a Direct Primary Care clinic like RiverRock Clinic, patients pay a single, simple payment—monthly or yearly—with no surprise bills directly to their primary care doctor instead of using insurance for routine visits. This gives you:

• Direct access to your doctor when you need guidance, questions answered, or care.

• Longer, meaningful visits—averaging 45 minutes—so your doctor can truly understand your health.

Why Choose Direct Primary Care?

• Build a strong doctor-patient relationship based on trust and communication.

• Focus on preventive care and wellness, not just urgent problems.

• Skip the frustration of insurance paperwork and prior authorizations for routine care.

Direct Primary Care is not a medical co-op or insurance replacement. Your membership supports your own care and helps the clinic provide consistent, high-quality service.

At RiverRock Clinic, DPC means having a doctor who knows you, listens to you, and works with you to keep you healthy. It’s personalized care for real life—without the usual hassles of traditional healthcare.